Let’s be real—insider threats are one of the biggest problems in cybersecurity today. You don’t always need an outside hacker to cause chaos. Sometimes, the threat is sitting right inside your own company. In fact, about 3 out of every 4 breaches last year involved people inside companies. And those breaches? They’re not cheap. The average one tied to insider activity cost companies almost $5 million.

In May, Coinbase disclosed a massive breach, one that exposed the personal data of over 69,000 users and could cost the company up to $400 million. The attackers didn’t break through firewalls or exploit zero days.

Generative AI is a field within artificial intelligence. GenAI digests enormous amounts of data, and later creates new content, such as text, images, videos or music, based on what it learned from the data it digested. While the roots of generative AI go back to the 1950s and 1960s, it’s only in the last decade that GenAI leaped forward and gained wide adoption. The most famous leap, and public recognition, occurred in late 2022, when OpenAI launched its ChatGPT. This launch has shaken the business world in ways we don’t yet fully understand.

You lock the doors and they come down the vents. You patch the system and they phish your senior copywriter. You upgrade your firewall and someone shares a sensitive link in Slack. Cybersecurity plays out across cloud platforms, remote teams, legacy infrastructure, and a revolving door of unknown adversaries. It’s not only about protecting your data — it’s about managing risk, optimizing operations, reinforcing resilience, and defending trust and as much about strategy as it is software. And it never, ever stands still.